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Goal: Understand how organic search drives real business outcomes — track the full funnel from impressions → clicks → organic signups → trials → activations.

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Organic Traffic — Clicks & Impressions (weekly)

CTR Evolution (weekly avg)

Avg Position Evolution (weekly avg)

Organic Leads — by Subscription Status (weekly)

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Demo Page Funnel — coming soon

GA4 access pending setup. Will show sessions on /demo, /book-demo, /book-demo-calendar, /demo-booked per week once the Google Analytics Data API is enabled on the service account.

Goal: Identify which search queries drive the most organic clicks to overloop.com — spot intent patterns and find queries worth optimizing.

Top Search Queries — by Clicks

Goal: See which landing pages capture the most organic traffic — identify top performers and pages with high impressions but low CTR to improve.

Top Landing Pages — by Clicks